Table of Contents
Acknowledgments
Foreword xii
How to Use This Book xv
Chapter 1 So You Think You Want to Be an Entrepreneur 1
Chapter 2 Why Does It Take Twelve Months? 11
Part I Get Ready! 17
12 Months Before You Start:
Chapter 3 Get Your Life Plan Together 18
11 Months Before You Start:
Chapter 4 Your Financial Plan 28
Chapter 5 Think Like a Business Owner 42
10 Months Before You Start:
Chapter 6 Create Your Business Model 51
Chapter 7 Line Up a Lawyer and an Accountant 61
Part II Get Set! 71
9 Months Before You Start:
Chapter 8 Niche to Get Rich! 72
Chapter 9 Marketing 101: Eyeing Who's Buying 82
8 Months Before You Start:
Chapter 10 Every Business Needs a Plan 95
Chapter 11 Get Your Financing Together 110
7 Months Before You Start:
Chapter 12 Brand Your Business 125
Chapter 13 Set Up Your Online Strategy 136
Chapter 14 Build Your Online Marketing 147
6 Months Before You Start:
Chapter 15 Cultivate the Market 158
Chapter 16 Setting Up Shop 165
5 Months Before You Start:
Chapter 17 Build Your Team 172
3 Months Before You Start:
Chapter 18 Set Up Customer Service Systems 187
1 Month Before You Start:
Chapter 19 Taking Stock of Things: Is Everything in Place? 193
Part III Go! 197
Chapter 20 Launching Your Business 198
Chapter 21 Handling Cash and Your Bank 204
Chapter 22 Maintaining Your Marketing 214
Chapter 23 Ten Things You Must Never Forget in Business 220
Chapter 24 Final Thoughts 235
Appendix A Sample Customer Satisfaction Survey 241
Appendix B Further Resources 243
Index 251
