Table of Contents
Introduction 1
Part I: Getting Started with Venture Capital 5
Chapter 1: Nothing Ventured, Nothing Gained: Venture Capital Basics 7
Chapter 2: The Venture Capitalist Mindset 17
Chapter 3: Is Working with a VC Right for You? 33
Chapter 4: Alternatives to Venture Capital Funding 45
Chapter 5: Connecting with Investors Online and Face to Face 65
Part II: Becoming Attractive to Venture Capitalists 85
Chapter 6: Positioning Your Company for Funding 87
Chapter 7: Cultivating Relationships 111
Chapter 8: Providing an Exit Strategy 131
Part III: Getting Your Ducks in a Row: Deal Design and Due Diligence 149
Chapter 9: Structuring Pre-VC Deals 151
Chapter 10: Leading the Risk Conversation 173
Chapter 11: Telling Your Valuation Story 195
Chapter 12: Negotiating Your Terms 211
Part IV: Pitching to Investors 235
Chapter 13: Due Diligence: Preparation and Fundamentals 237
Chapter 14: Planning Your Pitch 261
Chapter 15: Visualizing the Deal: Creating Your Pitch Deck 275
Chapter 16: Show Time! Making Your Presentation 299
Chapter 17: If at First You Don’t Succeed — and Even If You Do — Try, Try Again 309
Part V: The Part of Tens 321
Chapter 18: Ten Ways to Lose a Deal 323
Chapter 19: Ten Places and People That Can Lead You to a VC 327
Index 331
