Table of Contents
Introduction 1
Elevate 1
Importance of Strategy 3
Top 10 Strategy Challenges 5
GOST Framework 12
Strategy Defined 14
Thinking Strategically 16
1,000-Foot View 21
Discipline #1: Coalesce 23
Patterns in Strategy 26
Systems 32
Platforms 34
Business Model 39
Phase I of the Business Model: Value Creation 40
Phase II of the Business Model: Value Delivery 44
Phase III of the Business Model: Value Capture 48
Profitable Growth 52
Strategy and Innovation 58
Types of Innovation 59
1,000-Foot View 67
Discipline #2: Compete 69
Competitive Condition 73
Leader 73
Challenger 76
Spectator 82
Competitive Advantage 84
Competitive Intelligence 88
Trade-off Zone 91
Indirect Competition 94
Intangible Competition 97
1,000-Foot View 102
Discipline #3: Champion 103
Using Time Strategically 106
Time Trade-Off Techniques 109
Influencing Strategy Commitment 112
Increasing Buy-In with Social Proof 115
Strategic Behavior 119
Practicing Strategic Thinking 122
Developing Strategy Habits 129
Strategy Conversations 134
The Power of Story 138
Creating a Strategy Story 141
1,000-Foot View 145
Conclusion 147
When to Change Strategy 147
Fire Prevention 149
Tactical Evaluation Matrix 151
Strategy Launch Review 153
Strategy Scaffold 155
Strategic I Am 157
1,000-Foot View 160
Notes 163
Index 173
Acknowledgments 181
About the Author 183
