Table of Contents
Read This First xiii
Chapter 1 3 What Is Presentation? 1
What Are Presentations? 2
Story 4
Slides 7
Delivery 13
The Three Principles of Presenting 14
Summary 22
Part I 3 Story 23
Chapter 2 3 The Story’s Focus 25
Not All Stories Are Created Equal 26
Focusing on One Idea 26
Setting the Goal 27
The Customer Isn’t Always Right 35
Gathering the Material 39
Inventing the Truth 47
Can You Sell Without Lying? 47
Summary 48
Chapter 3 3 The Story’s Contrast 51
Problems and Solutions 52
Hero and Villain 63
Summary 73
Chapter 4 3 The Story’s Unity 75
Making Your Story Unified 76
Case Study: The Story of Tomato Sauce 80
The Problem of Balance 82
Case Study: A Company Introduction 99
Summary 101
Part I I 3 Slides 103
Chapter 5 3 The Slides’ Focus 105
Producing Your Slides 106
Zen and Vajrayana 107
Designing Zen Slides 113
Summary 131
Chapter 6 3 The Slides’ Contrast 133
Energizing Lifeless Diagrams 134
Using Comparisons 136
Data Visualization 144
Lies, Damned Lies, and Statistics 155
A Word on Animation 159
Where to Go Next?—Visualization Resources 161
Summary 162
Chapter 7 3 The Slides’ Unity 163
Avoiding Ugly Slides 164
Slide Design for Non-Designers 165
Working with Pictures 188
United World in a Slide Deck 191
Summary 195
Part I I I 3 Delivery 197
Chapter 8 3 Focus in Delivery 199
What Should You Focus on During Delivery? 200
Clarity 202
Pace 205
Voice 207
Engaging with Your Audience 208
Making Eye Contact 212
Addressing Any Questions 218
Using Humor (or Not?) 218
Summary 220
Chapter 9 3 Contrast in Delivery 221
The Opposite of Monotony 222
Being Perfect Versus Being Passionate 223
Don’t Avoid Confrontation 226
Learning from Other People 232
Summary 241
Chapter 10 3 Unity in Delivery 243
Going with the Flow 244
The Pros and Cons of Improvisation 247
Relaxing Control 251
Summary 263
Chapter 11 3 Where to Go Next 265
Presentation Checklist 266
Taking Further Steps 269
General Presentation Resources 269
Storytelling Resources 270
Slide Resources 273
Delivery Resources 275
Presentations Transform 277
Index 279
