Table of Contents
Part I : Understanding Today's Internet Marketing. 1 A Holistic Approach.
2 How Search Engines Work.
3 Business and Visitor Goals.
Part II: Month 1: Evaluate and Research.
4 Week 1: Evaluate Your Site.
5 Week 2: Understand Basic SEO.
6 Week 3: Jump into Keyword Research.
7 Week 4: Leverage Principles of Sales and Marketing.
Part III: Month 2: Develop Content that Converts.
8 Week 5: Understand Content Comes First.
9 Week 6: Create Content that Connects.
10 Week 7: Master the Science of Online Persuasion.
11 Week 8: Improve Conversions.
Part IV: Month 3: Develop Good Site Architecture.
12 Week 9: Create Effective Site Navigation.
13 Week 10: Design for Accessibility.
14 Week 11: Identify Technical Roadblocks.
15 Week 12: Focus on the Important Details.
Part V: Month 4: Expand Your Reach and Measure Results.
16 Week 13: Build Links.
17 Week 14: Add to Your Business with Blogs.
18 Week 15: Get Friendly with Social Media.
19 Week 16: Develop a Complementary Pay-per-Click Campaign.
20 Week 17: Measure, Measure, Measure.
21 Week 18: Analyze for Action.