Climb the Green Ladder: Make Your Company and Career More Sustainable
288
Climb the Green Ladder: Make Your Company and Career More Sustainable
288Hardcover
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Overview
Step by step, Climb The Green Ladder identifies the key themes that underpin successful sustainability strategies, including real-life case studies from people who’ve done it, to create a comprehensive tool-kit for action. Authors Amy Fetzer and Shari Aaron undertook extensive research to find out what works and what doesn’t. They surveyed hundreds of employees and employers, and interviewed over 80 sustainability specialists who have successfully changed their workplaces from within to reveal the secrets of their success.
Product Details
| ISBN-13: | 9780470748015 |
|---|---|
| Publisher: | Wiley |
| Publication date: | 12/21/2009 |
| Pages: | 288 |
| Product dimensions: | 5.80(w) x 8.60(h) x 1.20(d) |
About the Author
Amy studied Sustainable Development at the University of Surrey for a Masters degree. Her clients range from the BBC, Green Futures. The Guardian, The Sunday Telegraph and My Weekly to Hewlett Packard and Sodexo. To find out more, please visit www.amyfetzer.com.
Amy lives in London, England, with her husband Will.
Shari Aaron is an innovative, strategic thinker and a thoughtful business leader in sustainability and market research. She excels at helping clients to uncover driving consumer forces, identify changing marketplace dynamics and translating sustainability into successful business decisions. Shari is passionate about fostering collaborative relationships between consumers, companies, non-profits and the media, to ensure all voices have a role in improving the impact of business on society and society on business.
As a former partner at Yankelovich, supervisor of account planning at Ogilvy & Mather and founder of Fresh Marketing, Shari has worked with many clients including ClimateCounts, Coca-Cola, Hasbro, Kraft, Liz Claiborne, StartingBloc, P&G, The Princeton Review, Red Cross, Uncommon Schools, and UNICEF.
Shari lives in Weston, Connecticut, with her husband Steve and her sons, Jake and Michael.
Read an Excerpt
Table of Contents
Preface.Acknowledgements.
Chapter 1 Why we need that Green Ladder.
Chapter 2 Get the mindset.
Chapter 3 Make the business case.
Chapter 4 Get your colleagues on side.
Chapter 5 Have two-way conversations.
Chapter 6 Work together.
Chapter 7 Make it part of the culture.
Chapter 8 Conclusion: climb that ladder.
Appendix 1 Who can help.
Appendix 2 Climb the Green Ladder research.
Notes.
Index.