Table of Contents
Acknowledgments: "I Think We Need to Salute That!" ix
Introduction: "A Thing Like That" 1
Part 1 "People May See Things Differently, But They Don't Really Want to": Mad Men and Problems of Knowledge and Freedom
1 What Fools We Were: Mad Men, Hindsight, and Justification Landon W. Schurtz 5
2 "People Want to Be Told What to Do So Badly That They'll Listen to Anyone": Mimetic Madness at Sterling Cooper George A. Dunn 20
3 Capitalism and Freedom in the Affluent Society Kevin Guilfoy 34
Part 2 "There is no Big Lie, There is no System, the Universe is Indifferent": Mad Men and the Problem of Meaning
4 Pete, Peggy, Don, and the Dialectic of Remembering and Forgetting John Fritz 53
5 The Existential Void of Roger Sterling Raymond Angelo Belliotti 66
6 Egoless Egoists: The Second-Hand Lives of Mad Men Robert White 79
7 An Existential Look at Mad Men: Don Draper, Advertising, and the Promise of Happiness Ada S. Jaarsma 95
Part 3 "And you know what Happiness is?": Mad Men and Ethics
8 "In on It": Honesty, Respect, and the Ethics of Advertising Andreja Novakovic Tyler Whitney 113
9 Creating the Need for the New: "It's Not the Wheel. It's the Carousel." George Teschner Gabrielle Teschner 126
10 "You're Looking in the Wrong Direction": Mad Men and the Ethics of Advertising Adam Barkman 141
11 Is Don Draper a Good Man? Andrew Terjesen 154
12 Don Draper, on How to Make Oneself (Whole Again) John Elia 168
Part 4 "No One Else is Saying the Right thing About this": Mad Men and Social Philosophy
13 "And Nobody Understands That, but You Do": The Aristotelian Ideal of Friendship among the Mad Men (and Women) Abigail E. Myers 189
14 Mad Women: Aristotle, Second-Wave Feminism, and the Women of Mad Men Ashley Jihee Barkman 203
15 "We've Got Bigger Problems to Worry about Than TV, Okay?" Mad Men and Race Rod Carveth 217
16 "New York City Is a Marvelous Machine": Mad Men and the Power of Social Convention James B. South 228
Appendix: It's Not a List of Titles and Air Dates; It's an Episode Guide 243
Contributors: Some Real Mad Men and Women 247
Index: Client Files Lifted from Sterling Cooper 253