Innovate!: How Great Companies Get Started in Terrible Times / Edition 1 available in Hardcover, eBook
Innovate!: How Great Companies Get Started in Terrible Times / Edition 1
- ISBN-10:
- 0470560584
- ISBN-13:
- 9780470560587
- Pub. Date:
- 05/03/2010
- Publisher:
- Wiley
Innovate!: How Great Companies Get Started in Terrible Times / Edition 1
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$34.95Overview
Eli Lilly. IBM. Medtronic, Procter & Gamble. Hewlett-Packard and Marvel Entertainment. All great companies and all made their start during the worst economic times.
Innovate!: How Great Companies Get Started in Terrible Times is first and foremost a source of true inspiration based on history. But it goes much further than that. It captures the lessons of these great innovative individuals and companies that began in the worst economic times, identifying the philosohies, strategies, and essential keys to success during your own challenging economic times.
- Provides a compass to navigate troubled economic waters though innovation
- Explains the creative sources of innovation possessed by every individual
- Harnesses the power of innovation of the individual and the organization
Innovate!: How Great Companies Get Started in Terrible Times shows you the strides you and your organization can take toward thriving in the worst of times. And it just might be your road map to building the next great American business success story.
Product Details
| ISBN-13: | 9780470560587 |
|---|---|
| Publisher: | Wiley |
| Publication date: | 05/03/2010 |
| Pages: | 240 |
| Product dimensions: | 5.90(w) x 9.10(h) x 0.90(d) |
About the Author
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Table of Contents
Acknowledgments xi
I Am, Therefore I Innovate xiii
Introduction xv
Chapter 1 Recession 1
Panic of 1797 (1797–1800) 4
Depression of 1807 (1807–1814) 5
Panic of 1819 (1819–1824) 5
Panic of 1837 (1837–1843) 6
Panic of 1857 (1857–1858) 6
The Long Depression (1873–1879) 7
Panic of 1893 (1893–1896) 8
Panic of 1907 (1907–1908) 8
Post–World War I Recession (1918–1922) 9
Recession of 1926 (1926–1927) 10
The Great Depression (1929–1939) 11
Post–World War II Recession (1945) 13
Late 1940s Recession (1948–1949) 14
Post–Korean War Recession (1953–1954) 15
Recession of 1957 (1957–1958) 16
Recession of 1960 (1960–1961) 16
Recession of 1969 (1969–1970) 17
Oil Crisis of 1973 (1973–1975) 18
Recession of 1980 (1980–1982) 20
Recession of 1990 (1990) 21
Recession of 2001 (2001) 23
Recession of 2008 (2008–TBD) 24
Chapter 2 Perseverance: General Electric Company Thomas A. Edison 25
The Lesson: The Power of Curiosity 28
The Lesson: The Power of Communication 29
The Lesson: Four Tips for a Successful Moonlighter 30
Modern Parallel: Randy Copeland, Velocity Micro 32
The Lesson: Go to Where the Business Is 35
The Lesson: Create Your Own Luck 35
The Lesson: The Power of Competition 36
The Lesson: The Power of Incorporating 38
Chapter 3 Pain: Laugh-O-Gram Films Walt Disney 41
The Lesson: The Power of Patience 45
The Lesson: The Power of a Name 46
Modern Parallel: Joe Jacobson, E Ink Corporation 48
The Lesson: The Power of Branding 51
Chapter 4 Intuition: Apple Inc. Steve Jobs 53
The Lesson: The Power of Employees Who Believe 56
The Lesson: The Power of Negotiation 57
Modern Parallel: Dr. James Andrews, Andrews Sports Medicine and Orthopaedic Center 60
The Lesson: The Power of Design 63
The Lesson: The Power of Face Time 64
The Lesson: What Kind of Company Are You? 66
Chapter 5 Simplicity: Johnson & Johnson Robert W. Johnson 69
The Lesson: The Power of a Copywriter 73
The Lesson: The Power of Learning the Ropes 74
The Lesson: The Power of Creating a Social Norm 77
The Lesson: The Power of Managing Disaster 79
Modern Parallels: Simple Problems, Simple Solutions, Simple Products 83
Chapter 6 Failure: The Hershey Company Milton S. Hershey 87
The Lesson: The Power of Quitting School 89
The Lesson: The Power of Asking for Help 91
The Lesson: The Power of Rejection 92
The Lesson: The Power of a Single Customer 93
The Lesson: The Power of Scalability Modern Parallel: Brian Wellinghoff, Barry-Wehmiller 97
The Lesson: The Fallacy of “It'll Sell Itself” 101
The Lesson: The Power of R&D 102
Chapter 7 Faith: Mary Kay Ash, Mary Kay Cosmetics 105
The Lesson: Innovation Is About More than Just a Product 108
The Lesson: The Power of Sharing Your Passion…with Everyone 110
Modern Parallel: Adam Smith, Twitter Community Choreography (Dance Theater Workshop) 112
The Lesson: The Power of Incentives 115
The Lesson: The Power of Keeping the Faith during Uphill Battles 118
Chapter 8 Insignificance: Dr. Lonnie Johnson, Super Soaker (Hasbro) 121
The Lesson: The Power of Impracticality 124
The Lesson: The Power of Organic Design 126
Modern Parallel: Patrick Lockley, Six by Six Gallery 129
Chapter 9 Paradox: Enterprise Rent-A-Car Jack Crawford Taylor 131
The Lesson: Helping People at the Point of Need 136
The Lesson: How to Keep Employees in Tough Times 138
The Lesson: The Power of Not Franchising 139
Modern Parallel: Robin Sloan, Robin Writes a Book (via Kickstarter) 140
The Lesson: Dictate Growth Based on Your Employees 143
The Lesson: Becoming Recession-Proof 144
Chapter 10 Luck: William Procter and James Gamble, Procter & Gamble 147
The Lesson: The Power of Location, Location, Location 150
The Lesson: The Power of a Logo 151
Modern Parallel: Alma M. Lugtu, cover my bum™ 153
The Lesson: The Power of Bark and Bite 157
The Lesson: The Power of Employee Loyalty 158
The Lesson: The Power of Foresight 159
The Lesson: The Power of Divergent Revenue Streams 160
The Lesson: The Power of Academic Collaboration 162
Chapter 11 Greed: Joe Cassano, AIG 165
Chapter 12 Integrity: George Foreman, Salton Company 173
Modern Parallel: Tom Phillips, Weekends Only 179
Chapter 13 The Innovation Generation 183
Untying Knots 187
Illustrative Communication 188
Connecting the Dots 188
Simplifying Complexities 189
Chapter 14 The Sandbox Universe 191
Integrity 196
Inspiration 196
Imagination 197
Innovation Development 198
Industrialization 199
The Sandbox Universe at St. Louis University: A Case Study 201
Epilogue: The Power of the Bayh-Dole Act 205
Notes 209
About the Author 211
Index 213