Table of Contents
Foreword xiii
Acknowledgments xvii
Introduction: Why a Culture of Ownership Matters xix
Chapter 1 Changing “Us and Them” to “We” 1
Chapter 2 Real Ownership Is of the Heart, Not of the Wallet 9
Chapter 3 Lesson 1: Start with a Mission that is Bigger Than the Business 19
Chapter 4 Lesson 2: Use Structure and Process to Create Culture 31
Chapter 5 Lesson 3: Build Culture on a Foundation of Values 43
Chapter 6 Lesson 4: Trust Is the Glue in a Culture of Ownership 51
Chapter 7 Lesson 5: Use Stories to Reinforce Cultural Norms 61
Chapter 8 Lesson 6: Invest in Character Building 73
Chapter 9 Lesson 7: Unleash Individual Creativity and Ingenuity 87
Chapter 10 Lesson 8: Everyone Is a Volunteer 99
Chapter 11 The Four Essential Elements of a Culture of Ownership 109
Chapter 12 It Takes Courage and Strength of Character to Be a Culture Leader 121
Chapter 13 A Culture of Ownership Is a Bilateral Relationship 129 Afterword 135 Appendix 1: Blueprinting the Invisible Architecture 137 Appendix 2: The Self-Empowerment Pledge 141 Appendix 3: Study Questions 147 Bibliography 151 About the Author 157 Services from Values Coach Inc. 159 Joe Tye’s Speaking Topics 160