Fundraising Principles and Practice / Edition 1

Fundraising Principles and Practice / Edition 1

by Adrian Sargeant, Jen Shang
ISBN-10:
0470450398
ISBN-13:
9780470450390
Pub. Date:
04/19/2010
Publisher:
Wiley
ISBN-10:
0470450398
ISBN-13:
9780470450390
Pub. Date:
04/19/2010
Publisher:
Wiley
Fundraising Principles and Practice / Edition 1

Fundraising Principles and Practice / Edition 1

by Adrian Sargeant, Jen Shang

Hardcover

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Overview

Praise for fundraising principles and practice

"Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort." —John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion University

"This is not just a how-to-do-it book. Rather, it provides deep knowledge about the nonprofit sector, its role in society, and the values and psychology of giving that is essential to responsible and effective fundraising." —Paul Brest, president, William and Flora Hewlett Foundation and author, Money Well Spent

"Adrian Sargeant is the world's foremost fundraising scholar. This text will be invaluable to the beginner, but new research findings mean it should also be a must read for established practitioners." —Steve Thomas, co-chair, Resource Alliance, and chairman, Stephen Thomas Ltd, Toronto

"Designed and written to fill the void in current fundraising and development textbooks for both undergraduate and graduate students studying nonprofit management and leadership, Fundraising Principles and Practice surpasses my expectations for a comprehensive approach that will benefit American Humanics programs." —SueAnn Strom, vice president, Academic Partnerships, American Humanics®, Inc.

"Sargeant is the accessible academic and this is typical of his work. It is rigorously researched, clear, concise, well written, well presented and entirely appropriate. Any fundraiser who knows what Adrian knows will outperform the others. It's as simple as that." —-Ken Burnett, author, Relationship Fundraising and The Zen of Fundraising


Product Details

ISBN-13: 9780470450390
Publisher: Wiley
Publication date: 04/19/2010
Series: Essential Texts for Nonprofit and Public Leadership and Management Series , #17
Edition description: Older Edition
Pages: 688
Product dimensions: 7.20(w) x 9.40(h) x 1.60(d)

About the Author

ADRIAN SARGEANT is the director of the Hartsook Centre for Sustainable Philanthropy at Plymouth University in the UK. He is the author and coauthor of several books, including Fundraising Management, Building Donor Loyalty, and Marketing Management for Nonprofit Organizations.

JEN SHANG is director of Research at the Hartsook Centre for Sustainable Philanthropy at Plymouth University and professor of Philanthropic Psychology. The world's only philanthropic psychologist, her work has been featured in The New York Times, The Chronicle of Philanthropy and on National Public Radio.

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Table of Contents

Figures, Tables, and Exhibits

Preface

Acknowledgments

The Authors

1. Introduction to the Nonprofit Sector

2 The Development of a Profession

3 The Ethics of Professional Fundraising

4 Individual Giving Behavior

5 Social Influences on Giving

6 Fundraising Planning: The Fundraising Audit

7 Fundraising Planning

8 Articulating the Case for Support

9 Assessing Fundraising Performance

10 Direct Response Fundraising

11 Digital Fundraising

12 Social Media

13 Donor Retention and Development

14 Major Gift Fundraising

15 Bequest, In Memoriam, and Tribute Giving

16 Planned Giving

17 Corporate Giving and Fundraising

18 Grant Fundraising

19 Fundraising Events

20 Managing Fundraising Volunteers

21 Great Fundraising

A Final Word on Donor Centricity

Discussion Questions

References

Subject Index

Name Index

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