Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future
256
Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future
256Paperback
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Overview
"This is a must-read for all of us in fundraising. Mal Warwick includes practical approaches for difficult economic times, from zero-based thinking about our programs to strategies for relating to our donors and making certain our fundraising programs are prepared to succeed not only now but when the economy recovers."—Eugene R. Tempel, president, Indiana University Foundation
"Brilliant! No nonprofit organization can afford to ignore the insightful advice Mal Warwick offers in this concise and eminently readable book. It's practical, down-to-earth, and addresses the complex, real-world challenges of raising money in tough times."—Ben Jealous, president, NAACP
"Fundraising When Money Is Tight is an important book in a difficult time for all. This is the right book for anyone who is committed to advancing the public good."—Jane Wales, founder, Global Philanthropy Forum, and vice president, Aspen Institute
"This is a must-read book by any fundraising manager. It's timely, it's a good read, and the moment I put it down I made sure my managers got focused, got real, and got with the project today."—Mark Astarita, director of fundraising, British Red Cross
Product Details
| ISBN-13: | 9780470481325 |
|---|---|
| Publisher: | Wiley |
| Publication date: | 03/23/2009 |
| Series: | The Mal Warwick Fundraising Series , #11 |
| Pages: | 256 |
| Sales rank: | 707,523 |
| Product dimensions: | 5.55(w) x 8.30(h) x 0.70(d) |
About the Author
Read an Excerpt
Table of Contents
Preface—Who Should Read This Book xixAcknowledgments xxi
About the Author xxv
Introduction—When Bad Things Happen to Good Causes xxxi
Part One Why You Really Ought to Make Changes in Your Fundraising Program 2
1 What History Teaches Us 5
2 A Proven Way to Anticipate the Future 17
3 Three Scenarios for Economic Recovery 27
4 Three Possible Fundraising Strategies 39
5 Identify a Winning Strategy 49
Part Two How You Can Face the Present More Calmly and the Future with Confidence 58
6 Reassess the Whole Ball of Wax: Fundraising, Marketing, Communications 61
7 Strengthen Your Case for Giving 75
8 Be Content with One in the Hand—Forget the Two That May Be in the Bush 85
9 Cut Costs with a Scalpel, not an Ax 101
10 Fish Where the Big Fish Are 119
11 Stay Close to Your Donors 131
12 Get Personal with Your Donors 147
13 Step Up Your Efforts Online 167
14 Break Down the Silos 179
15 Summary: Nine Practical Steps Toward Peace of Mind 189
Reading List 199
Index 207
What People are Saying About This
"A must-read for all of us who work in fundraising. The bookdetails practical ideas to survive in difficult times, and preparesour organizations for better times to come. It offers fresh newstrategies to position our organization and continue fundraisingsuccessfully, even when the economy is in the trenches.Fundraising When Money Is Tight is an instrumental andcurrently very relevant tool for every nonprofit organization. Readit today!"—Association of Fundraising Professionals, September2009
As a practitioner, Mal Warwick has spent a lifetime learning andteaching how to fundraise more effectively. His latest book isanother in a series of gems laser-focused to help ussucceed—and his experience shines through again in thismust-have guide for today’s economic climate.—Dr. Mark S. Albion, former Professor of Marketing,Harvard Business School, and New York Times best-sellingauthor, Making a Life, Making a Living
Fundraising When Money is Tight is the book everyfundraising professional needs to read immediately. It’s tothe point, filled with both “the hard facts” and“realistic steps” that development shops, large andsmall, must understand and implement now, rather than later.—Judith E. Nichols, author, Pinpointing Affluencein the 21st Century
Mal Warwick doesn’t sell quick fixes and silverbullets—even in times of trouble. He offers specific,practical steps to cut costs and improve fundraising performance.He demands the best: donor-focused relationship building, strategicthinking, top-notch strategy, and competence. And he rewards uswith both the “why” and the “how.”—Simone P. Joyaux, ACFRE, author, Keep YourDonors andStrategic Fund Development
In Fundraising When Money is Tight, Mal Warwick providessolid strategic and tactical insights of how best to lead ourorganizations during times of uncertainty. I found this book to benot only a quick, interesting read, but also an important guide formaking critical decisions today and tomorrow.—Kory Christianson, CFRE, St. Joseph's IndianSchool
Take Mal’s “exercise in visioning,” and use asmany as you can of Mal Warwick’s dozens of cost-cuttingideas—all to enhance your net revenue today and increase yourprogram’s potential for the future.—James M. Greenfield, ACFRE, FAHP, author,Fundraising Fundamentals: A Guide to Annual Giving forProfessionals and Volunteers
"Mal Warwick shares some simple yet sometimes counter-intuitivesteps… that you can take to ensure that your organizationwill suffer the least possible damage in a down economy"(www.gettingattention.org,May 19th, 2009)
"Mal Warwick shares some simple yet sometimes counter-intuitivesteps… that you can take to ensure that your organization[emerges] healthy and poised for renewed growth when the economiccrisis has passed"—Nancy E. Schwartz, www.gettingattention.org, May19th, 2009)
"…there is loads of good advice for fundraising duringthese times which also translate into when times are good"—Sean Triner, Fundraising Recession Watch, March 15,2009
"Add Mal’s survival guide to your first aid kit."(The Agitator, March 26, 2009)
"Mal Warwick has just written a book…on specific thingsyou can do to minimize your costs and ensure that your organizationis in a position to resume growth when the crisis passes (and itwill!)"—Suzanne Rainey, Influence, March 31,2009
"…this book packs SO MUCH in so little space that, if youhaven't taken pages of notes or if you have marked less than 10pages to revisit again, I can guarantee you missed on lots ofthings"—Manny Hernandez, blogcritics.org, April 8, 2009
"…Fundraising When Money is Tight is a practical guide tohelp social ventures tackle the challenges of raising funds indifficult economic times." (Social Edge, April 2009)
"Find out why you should make changes in your fundraisingprogram during an economic downturn." (Causeplanet.org)
"Discover three scenarios for economic recovery and how to applythree possible fundraising strategies to those scenarios."(Causeplanet.org)
"Learn how to strengthen your case for giving during tougheconomic times." (Causeplanet.org)
"Find out what the nine practical steps towards peace of mindare and how to apply them during an economic crisis."(Causeplanet.org)