Table of Contents
Introduction 1
Part I: Introducing Google Blogger 7
Chapter 1: Choosing Blogger as Your Blogging Software 9
Chapter 2: Welcome to the Blogosphere 19
Chapter 3: Blogging Basics and Buzzwords 29
Part II: Using Google Blogger 41
Chapter 4: Getting Started with Blogger 43
Chapter 5: Setting Up Your Blog 57
Chapter 6: Writing and Publishing Blog Posts 81
Chapter 7: Enhancing Your Blog with Templates 99
Chapter 8: Adding Features and Functionality with Elements and Gadgets 121
Chapter 9: Managing Your Blog 157
Part III: Making Money with Blogger 179
Chapter 10: The Business of Blogging 181
Chapter 11: Maximizing Revenue with Google AdSense 209
Part IV: Growing Your Audience 235
Chapter 12: The Power of Networking and Relationship Building 237
Chapter 13: Boosting Your Search Engine Ranking 259
Part V: Extending Your Blog 273
Chapter 14: Growing or Downsizing Your Blog 275
Chapter 15: Blogging from Different Media 287
Chapter 16: Moving Beyond Blogger 297
Part VI: The Part of Tens 307
Chapter 17: Ten Useful Social Networking and Social Bookmarking Sites 309
Chapter 18: Ten Common Blogger Problems and Possible Solutions 319
Chapter 19: Ten Places to Find Free Blogger Themes and Templates 327
Glossary 337
Index 345